What is a subdomain?

A subdomain is a completely separate website from the main domain, but appears to be connected. If your main site is mywebsite.com, a subdomain may look like marketing.mywebsite.com.

Why use a subdomain?

Since you own the main domain, you can pick any subdomain name you wish. This is helpful if you want to use a special name that may be associated with a project or another brand. You may want to use agent names that work in your agency. You might also use it to expand a business idea.

A subdomain is different then a website folder or taxonomy, which would look like mywebsite.com/marketing.

Client Example

Graphics and Designs Plus serves the RE/MAX realtor base in the South Bay. Of course the remax.com domain is taken by RE/MAX.

Adding remax as a subdomain to Graphics’ main domain – gdppv.com – created the appropriate co-branding for their co-marketing programs: remax.gdppv.com.

A subdomain is a great way to go for the right marketing relationship. Keep in mind:

  • A subdomain is a completely separate website.

  • You may use any word you’d like, if you own the main domain.

  • Subdomains work well for close but separate relationships.

Published On: October 24th, 2020 / Categories: Digital Marketing, Inbound Marketing, Marketing Strategy /