When One Web Property is Not Enough
Sometimes you need more than one site. To provide special information to an audience a microsite can be appropriate, and / or a subdomain. To target a different market segment - such as a business market versus a consumer market - sometimes a companion site is helpful.
Website and Microsite
GraphicsandDesignsPlus.com is dedicated to a general audiance, while a subdomain site, REMAX.GraphicsandDesignsPlus.com, is dedicated to a specific audience of RE/MAX agents.
Companion Site
LizGherna.com showcases an artists talent, while a companion site, ReverbNation.com/lizgherna5 serves as a business development tool.
